Meet Wilson – an eco-friendly alternative for starting fires, made with pure Canadian beeswax and sustainably sourced cedar. Wilson burns hot for 20 minutes, chemical-free, supporting our umbrella bee species and pollinating hundreds of thousands of flowers. Named after “Wilson” for the promise of hope, it works effortlessly, smells amazing, and brings joy to every fire. Perfect as a life-saving tool or for leisure, indoors or outdoors. Bucket orders-free seed packet to help bees thrive. Light up a fire with Wilson